The Journey with Gina

Inspiration and Information for Entrepreneurs


Video Marketing with Renee Teeley of Powtoon

Renee is the Chief Evangelist at Powtoon, an online video creation platform for making your own short, engaging videos and presentations. She is also the host of the #MakeItAwesome show, an expert interview series focused on helping companies create an effective video marketing strategy. In this episode, Gina and Renee discuss video marketing. If you have been putting this off, you need to stay tuned!

Sometimes people are hesitant to put themselves on camera. You can provide a lot of expertise and value for your customers by creating videos. Renee says to have a strategic plan based on your audience and your business goals before you start making videos. If you want to get really good at video marketing, you want to get good at marketing. If you’re going to get good at marketing, then you need to know your customer. You can be targeting different types of customers for your business, but with the video, you should be targeting one segment. Also, you need to think through which platforms you are going to utilize for your marketing. Each platform will require different time lengths and content. For instance, your call to action will be different for each platform.

Then, Renee explains that she makes her videos square on LinkedIn because it helps make the video stand out. There is so much content out there, so you need to ensure your content has a hook and keeps people interested. However, we are also in the age of Netflix binging, so people are capable of watching videos that they deem worthy. This is why it is essential to have a hook so people know the value they will get from the video. During the video, continually add value, so people stay tuned in. Later, Renee gives tips on creating consistent content, explains the buyer’s journey, and why you should be doing a mix of content.

Enjoy the show!

Show Notes:

  • [02:25] Becoming the Chief Evangelist at Powtoon
  • [05:45] How Renee started in the video marketing space
  • [09:00] #MakeItAwesome Show
  • [11:20] Think through a strategic plan
  • [16:30] Making square videos
  • [20:15] The age of binge-watching
  • [23:25] Tips for creating consistent content
  • [28:50] Renee has 3 months of content already queued up
  • [30:45] The buyer’s journey
  • [36:10] People pack too much into one video
  • [38:30] Do a blend of different types of videos
  • [41:20] Knowing what your call to action should be + measuring the impact
  • [44:30] The thumbnail image + title of the video are your book cover

Quotes:

  • “Captions help give people context to what the video is about.”
  • “The attention span of an adult is eight seconds, and the attention span of a goldfish is nine seconds.”
  • “What works well for one platform is very different for what will work well on another platform.”
  • “Sometimes, what is most effective as a thumbnail image is not always the best from a design perspective.”

Links Mentioned:

Renee’s LinkedIn

Renee’s FREE Course

Powtoon YouTube

#MakeItAwesome Show

Andrew and Pete


Julie Nygard is the author of The Chocolate Therapist: A User’s Guide to the Extraordinary Health Benefits of Chocolate. She owns The Chocolate Therapist chocolate shop in Littleton, Colorado, where they produce all natural chocolates and gourmet fresh-roasted coffee. Julie speaks numerous times a month about the health benefits of chocolate, teaches chocolate & wine pairing and chocolate & tea pairing classes and has traveled as a guest lecturer on cruise ships teaching people about chocolate.

In this episode, Julie reveals her background in the apparel industry, psychology, and nutrition. After Julie’s divorce, people were telling her she would no longer be able to write her book because she needed to hunker down and get a job to support her kids. Julie decided she would only talk to people that were positive about her dreams of being an author. When you are successful, those negative people will be the first to congratulate you. As they say, success is the best revenge. Julie decided to start public speaking about the benefits of chocolate. In the beginning, she would speak for free and sell her books at the events. It turned out to be a successful method because she ended up selling thousands of copies of her books as a self-published author.

Everyone who has created something from nothing has been in the same place. You have to push forward in response to people believing it is not possible. If everyone thinks an idea is possible, then it probably is not a good idea. Keep going every single day to make your goals possible. Because her books were so popular during her speaking tour, Julie started selling chocolate with the books. The chocolate shop she purchased from decided to close her doors, and Julie ended up buying it. The most radical decision Julie made was to buy a business that was failing. Later, Julie discusses the process of licensing her brand, reveals the lessons she learned from mistakes made early on in her career and gives tips for aspiring entrepreneurs.

Enjoy the show!

Show Notes:

  • [03:30] Julie’s background
  • [06:15] Stop talking to the people who are not supportive
  • [09:00] Julie’s divorce made her book financially possible
  • [14:15] Transition into making chocolate
  • [20:55] Licensing her chocolate brand
  • [24:00] Lessons learned from Julie’s mistakes
  • [29:00] Tips for entrepreneurs just starting out
  • [33:25] Understanding your strengths and characteristics

Quotes:

  • “I didn’t interact with negative people because I didn’t want them to drag me down.”
  • “I started to speak about the benefits of chocolate, and I took the books with me. I sold thousands and thousands of books.”
  • “You can make ten or twenty dollars a book if you are self-published.”
  • “You have to have tough skin if you are going to try something by yourself.”

Links Mentioned:

The Chocolate Therapist

The Chocolate Therapist: A User’s Guide to the Extraordinary Health Benefits of Chocolate.

Chocolate Soiree: How to Throw the Ultimate Chocolate Party

How I Built This with Guy Raz

The Chocolate Therapist on Instagram

The Chocolate Therapist on Facebook


Kami Guildner’s life took a turn in the direction of fate and has built a business interview and working with EXTRAORDINARY WOMEN. She shares some of the lessons learned from these amazing women.

Kami helps women make their impact on the world through coaching and she is the author of FIREDANCER: Your Spiral Journey to a Life of Passion and Purpose

Her website: https://www.kamiguildner.com/


There was something about a post I came across on Instagram this morning that stopped me and brought tears to my eyes. Perhaps it was that my heart was feeling a stirring that I had to address and the post just happened to be there. Either way, today’s episode answers the question of how to keep going on this entrepreneurial journey when we are emotionally and mentally tapped out.

 

I’d love to hear from you. Are you in one of these spaces when you feel overwhelmed or question what you are doing? Have you discovered a way to put those fears and frustrations aside and press on? Do share–connect with me on any social channel @GinaSchreck or jump into our Facebook Group – https://facebook.com/groups/diysocial


In this episode, we talked with Susan Few, CEO at Sunshine plumbing and the author of the new book, Pufferfish Effect: Secrets to Crush Your Competition. She unleashes her best tips to help you get your business built up to look big like a pufferfish. 

 

susanrobertsfrew.com
Twitter: @denverheating
Facebook: @SusanFrew 

The Pufferfish Effect: https://amzn.to/2YEIAMZ 
Thriftinista event on 4/13: http://bit.ly/2YGs0fx 

 

 

Find more at www.Socialknx.com
Find me on Twitter and Instagram at: @GinaSchreck or @SocialKNX 
Facebook: www.facebook.com/SocialKNX 
Jump into our DIYsocial Facebook Group 


Do you love learning at conferences? Where they turn on the fire hose and you’re blasted with information to take in and be inspired by.
Or have you found that you’re more of a drip line learner, taking in information throughout the year? Let’s talk about the difference.

 

Find more great content at www.Socialknx.com

And find me on Twitter and Instagram at: @GinaSchreck or @SocialKNX 

Facebook: www.facebook.com/SocialKNX 

Be sure to connect with me on any social channel @GinaSchreck or jump into our DIYsocial Facebook Group 


Do you have a morning routine? Some string of activities that you do each day to get out the door or get started? How about a morning RITUAL? 

Rituals are those activities done with intention that somehow are more special because of the intention behind them. 

I will share ideas on starting morning rituals to nourish your SOUL, your BODY, and your MIND! 

I’d love to hear your morning routines and rituals. Share them in the comments area on our website or better yet–jump into our DIYsocial group and share them with me there. 

 

Connect with me on any social channel @GinaSchreck