Julie Nygard is the author of The Chocolate Therapist: A User’s Guide to the Extraordinary Health Benefits of Chocolate. She owns The Chocolate Therapist chocolate shop in Littleton, Colorado, where they produce all natural chocolates and gourmet fresh-roasted coffee. Julie speaks numerous times a month about the health benefits of chocolate, teaches chocolate & wine pairing and chocolate & tea pairing classes and has traveled as a guest lecturer on cruise ships teaching people about chocolate.
In this episode, Julie reveals her background in the apparel industry, psychology, and nutrition. After Julie’s divorce, people were telling her she would no longer be able to write her book because she needed to hunker down and get a job to support her kids. Julie decided she would only talk to people that were positive about her dreams of being an author. When you are successful, those negative people will be the first to congratulate you. As they say, success is the best revenge. Julie decided to start public speaking about the benefits of chocolate. In the beginning, she would speak for free and sell her books at the events. It turned out to be a successful method because she ended up selling thousands of copies of her books as a self-published author.
Everyone who has created something from nothing has been in the same place. You have to push forward in response to people believing it is not possible. If everyone thinks an idea is possible, then it probably is not a good idea. Keep going every single day to make your goals possible. Because her books were so popular during her speaking tour, Julie started selling chocolate with the books. The chocolate shop she purchased from decided to close her doors, and Julie ended up buying it. The most radical decision Julie made was to buy a business that was failing. Later, Julie discusses the process of licensing her brand, reveals the lessons she learned from mistakes made early on in her career and gives tips for aspiring entrepreneurs.
Enjoy the show!
- [03:30] Julie’s background
- [06:15] Stop talking to the people who are not supportive
- [09:00] Julie’s divorce made her book financially possible
- [14:15] Transition into making chocolate
- [20:55] Licensing her chocolate brand
- [24:00] Lessons learned from Julie’s mistakes
- [29:00] Tips for entrepreneurs just starting out
- [33:25] Understanding your strengths and characteristics
- “I didn’t interact with negative people because I didn’t want them to drag me down.”
- “I started to speak about the benefits of chocolate, and I took the books with me. I sold thousands and thousands of books.”
- “You can make ten or twenty dollars a book if you are self-published.”
- “You have to have tough skin if you are going to try something by yourself.”